THE MIAMI BEACH EDITION
STORY
The Miami Beach EDITION is an iconic Miami Beach hotel reimagined developed by the visionary Ian Schrager.
Market at EDITION is Chef Jean-Georges Vongerichten's imaginative reinvention of the classic Miami Beach coffee shop, offering casual gourmet Italian food, located at The Miami Beach EDITION.
Matador Room & Bar is the signature restaurant of The Miami Beach EDITION. Enjoying a stylish, supper club-like atmosphere reminiscent of the 1940s, Matador Room offers hotel guests Latin cuisine inspired by the flavors of South America, the Caribbean and Spain. Developed by Michelin-starred Chef Jean-Georges Vongerichten,
Basement is is a new kind of multidimensional entertainment hub in Miami Beach. Here, guests will be able to choose among a dazzling range of environments, to be experienced one at time, or together across a night. Adding a new layer to Miami Beach nightlife, BASEMENT features a nightclub, bowling alley, and ice-skating rink—all outfitted with a state-of-the-art sound system, as well as dramatic lighting and projection effects created by world-renowned lighting designer Patrick Woodroffe, a concert lighting specialist whose work has graced the stage shows of artists from the Rolling Stones and Michael Jackson to Lady Gaga and Beyoncé.
JOB DUTIES INCLUDED:
Leading and overseeing production, coordination, and logistics for social media channels.
Re-directing visual creative direction of all social media outlet profiles.
RESULTS:
Successfully re-worked creative direction and aesthetic of all brand handles.
Increased social media presence, following, & engagement .
BEFORE
AFTER
